Arid Blayne: Shopify Ecommerce Platform

Cooling sleepwear designed for better rest and comfort.

Overview

Arid Blayne is a women’s pajama line redefining sleepwear with a focus on comfort, breathability, and inclusivity. Their signature cooling fabric is engineered to wick away excess moisture, helping customers sleep comfortably through night sweats caused by pregnancy, menopause, or everyday life. Arid Blayne believes that everyone deserves better sleep — and stylish, versatile sleepwear to match.

When Arid Blayne came to Gigareef, they needed a Shopify site that not only showcased their innovative products but also embodied the brand’s modern, design-focused vision.

Project background

The Arid Blayne team had a clear creative direction, with strong emphasis on design, motion, and the overall feel of the site. They wanted a digital experience that reflected the same balance of function and style as their apparel: smooth, elegant, and easy to navigate. Beyond product display, they needed flexibility to expand their assortment of colors, sizes, and styles without rebuilding the site from scratch.

Solution

We delivered a Shopify implementation that balances design precision with scalable structure:

Custom Modular Components

We built a flexible system of modules and components within Shopify. This empowers the Arid Blayne team to mix and match content blocks, building out new pages and campaigns independently without ongoing developer support.

Design-Driven Animations & Layouts

Our team faithfully implemented the brand’s detailed animation and scrolling requirements, ensuring the site feels as fluid and engaging as the garments themselves.

Accessibility Compliance

The site was developed to meet WCAG Level AA standards, expanding inclusivity and usability for all visitors.

Optimized Product Experience

Shoppers can easily explore Arid Blayne’s expanding collection, choosing long, short, matched, mixed, or layered looks — all while the site maintains smooth performance and consistent brand presentation.

Technology

Shopify

Liquid

JavaScript

HTML/CSS

WCAG AA Accessibility

Outcomes

The new Arid Blayne site provides a digital storefront as thoughtfully designed as their apparel. With a modular foundation, Level AA accessibility compliance, and carefully crafted animations, the platform is ready to grow with the brand as they expand their offerings. The result is a polished, flexible ecommerce experience that communicates both the innovation of the product and the sophistication of the brand.

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