Tipico: Sports Book

Dynamic Sportsbook and Casino Content Platform with Seamless Ad Management

Overview

Tipico, a leader in sports betting and casino games, partnered with Gigareef and Born & Raised to create a unified blog platform called 'The Field' for sports content and 'Hot Streak' for casino content. The platform was designed to cater to a diverse audience while maintaining a consistent and on-brand user experience.

Project background

Tipico needed a dynamic and versatile platform that could manage both sports and casino content seamlessly. The goal was to provide a flexible solution where the Tipico team could easily update and feature content while ensuring an engaging experience for users. Gigareef took on the task of transforming intricate and thoughtfully crafted designs into a fully functional website that met Tipico's needs for flexibility, performance, and user engagement.

Solution

Gigareef delivered a platform that met the demands of Tipico's growing audience, combining sleek design with robust functionality. Key features include:

Advanced Categorization & Featuring

We built a powerful system that allowed the Tipico team to effortlessly categorize and feature content across various sports and events, ensuring dynamic and timely updates.

Dynamic Landing Page Layouts

We implemented varied landing page layouts, giving Tipico the flexibility to create engaging and custom pages tailored to specific themes and events.

Sophisticated Ad Management System

To support Tipico’s monetization goals, we integrated a seamless ads management system, allowing for efficient and strategic ad placement throughout the site.

Custom Data Ingestion Tool

To ensure the site remained up-to-date, we developed a custom script that automatically imported content from an external feed, aligning it with Tipico’s branding and layouts for a consistent user experience.

Flexible Backend

The platform was designed with a highly flexible backend, empowering the Tipico team to manage and update content independently without the need for technical expertise.

Technology

Custom WordPress Theme

Custom Data Import Script

Pantheon

MySQL

PHP

JavaScript

Outcomes

The final product successfully blended the designs with Gigareef’s technical expertise, providing Tipico with a versatile and engaging platform. The site not only met but exceeded expectations by delivering a flexible, easy-to-manage solution that allowed the Tipico team to take full control of their content. Through advanced categorization, dynamic layouts, ad management, and custom automation tools, Gigareef ensured that 'The Field' and 'Hot Streak' could evolve alongside Tipico's content strategy.

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