IPG Labs was working with Miller to integrate the brand into new technologies. They devised a plan to launch a suite of connected home services leveraging the Amazon Alexa and Amazon Dash button. Using the Amazon Alexa, customers could say “Hey Alexa, It’s Miller Time” and get a 12 pack of Miller Lite delivered right to their door. Customers could also achieve this by pressing the Miller Time Dash button.
To make this work so seamlessly, Miller teamed up with online alcohol delivery service Drizly. When a user first installs the Alexa Skill or Dash button, they have to sign in with their Drizly account and set up their default order and location. We worked with IPG Labs to build out this setup flow for users. We interpreted branded designs into a responsive and quick signup flow.
