Tipico, a leader in sports betting and casino games, engaged Gigareef in collaboration with the creative agency Born & Raised to develop a unified blog site. The platform, named "The Field" for sports and "Hot Streak" for casino content, was designed to engage a diverse audience while maintaining a cohesive look and feel.
Our challenge was to construct a site that could seamlessly manage dual-themed content and provide the Tipico team with the flexibility to update content as needed. We implemented a robust system of categorization, featured capabilities, and varied landing page layouts to keep the content dynamic and engaging.
To enhance site functionality, we integrated a sophisticated ads management system for efficient ad placement and monetization. Additionally, we developed a custom data ingestion tool tailored to Tipico's specific needs, ensuring that the platform could handle continuous and automated content updates effectively.
Key features delivered include:
- Advanced categorization and featuring capabilities
- Varied and dynamic landing page layouts
- Seamless ads management system across the site
- Custom data ingestion tool for automated content updates
- Flexible backend for easy updates by the Tipico team
