WW (Weight Watchers) Brand Style Guide.

The WW (Weight Watchers) Brand Style Guide site is a central hub for all things WW design related.

WW (Weight Watchers) had just re-invented their brand and needed a single place where they could direct employees and partners to guide them on how to use it.

Gigareef worked closely with the WW design team to identify their exact needs and develop a custom CMS experience that would be easy to update and align with their internal goals. We developed a module-builder experience where the backend editor could select from a predefined set of modules and mix and match them on any page.

The Homepage also features custom, interactive, scroll-based animations and a full-screen video to immediately immerse visitors in the brand.